YAA KICKS
YAA Kicks provides regular football sessions with the aim to encourage young people to make positive life choices and improve their mental health and wellbeing through physical activity.
In our football sessions each participant:
develops teamwork skills
increases their fitness levels
gains technical skills
sportsmanship
Specialist trainers coach each person to build their self-esteem and self-awareness to ensure that they apply their learning to their life choices. The sessions support the young people to build punctuality, commitment, leadership, responsibility, cohesive working to generate fun and participation with members of all abilities.
We are working in partnership with Chelsea FC Foundation.
A short video showing how football is positively transforming the lives of young people through our YAA Kicks programme. We are very thankful for all the participants involved and our partners that supported - The Hargreaves Foundation.
Impact
258 young people
attended YAA Kicks in 2024/25
126 sessions
and events delivered
99% attendance rate
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“ I had no friends and was in a PRU before coming to the sessions and now I have loads of friends and I’m back in school!””
“I’ve become more confident in myself and my skills. Through this programme I’ve develop my teamwork skills and made some great friends!”
100%
of participants report that they have learnt to make positive choices for themselves and their future
85%
report having a healthier lifestyle
78%
report improved social skills
81%
report taking part in new activities
76%
report taking more responsibility in the group
80%
report being more physically active
80%
report performing better on the pitch
79%
report increased ability to make new friends
88%
report making progress in other aspects of their lives
Case studies
OS, 16 year old girl
OS began attending YAA Kicks in September 2024. Living a stone’s throw away from Stamford Bridge she has always been a huge Chelsea fan. Her passion for football was ignited during lockdown which stoked her curiosity to start playing.
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OS grew very frustrated at her school’s lack of girls; football provision, she started to turn her attention elsewhere, she would go out late with friends and began vaping. At the beginning of the reporting period OS began attending Kicks session, these sessions reignited her passion for playing football. OS loved attending and wanted to go to more sessions; she was referred to the Girls only Kicks sessions at Westway. OS thrived in this new environment, making new friends and forming a close working relationship with her coach.
OS started to attend Kicks twice a week and noticed her fitness was improving, after having several conversations with her coach she decided to stop vaping and dedicate her attention and effort to football. She soon realised all the work she put in during sessions was paying off, fast becoming very skilled and effective during matches. Her work ethic had rubbed off onto her peers as they became inspired by her progress and started to follow suit by dedicating themselves within sessions and working hard. It was evident to see her fitness had improved, she was happier and played carefree.
During this time, OS campaigned at school to ensure there was some type of girls’ football provision on offer, a campaign she was eventually successful in. The uptake from her female counterparts was slow, which led to disappointment. However, she was able to use her enthusiasm for campaigning and direct it towards Chelsea FC’s wrap up warm campaign, a project where she would help sort donated clothes and help to distribute to various charities for the homeless.
OS’s rapid dedication across the Kicks programme saw her selected to represent Kicks at the annual PLCF Truce Tournament in Ypres, Belgium. A trip that would see her responsible for the room she was sharing with 3 other participants; she acted as the room captain and ensured the other participants were awake, ready and reported on time. By having this role, her leadership qualities flourished; it was evident to see that the OS from September would not recognise the person she had become. During the trip to Tyne Cot Cemetery OS had learned of the battles and bravery of the young soldiers that fought, her family had lost relatives during World War 1 in Belgium, and she felt and affinity to a certain headstone where a young Australian solider was laid to rest “ it was an experience where I felt truly connected and moved”.
Over the course of the trip OS kept a vlog and diary of her experiences, a new skill she is keen to explore, she hopes to continue with vlogging about her experiences with football and see where it will take her. OS has ADHD and has achieved so much in such a short space of time. Her confidence has skyrocketed to the point where she is now attending mixed sessions across the Kicks programme to push her even more outside of her comfort zone and is utilising the local knowledge and contacts of staff to find a grassroots football team.
OS is very keen to pursue a career in football and hopes YAA can support her for this new journey. Since September 2024 OS has attended over 30 Kicks sessions, two tournaments and workshops and one residential trip as well as supporting the a social action project wrap up warm and will soon represent her session at the Kicks youth panel.
CF, 15 year old boy
CF heard about the project via a member of staff at the Pupil referral unit that they were attending. CF was referred by the member of staff thought it would be a positive in. CF chose to attend the project as he trusted the member of staff who referred him and he wanted a safe environment where he could access football and work towards his aspirations of becoming a professional footballer.
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CF faced the difficulty of transition as a result of a managed move to a new school. This transition caused a lot of anxiety and concern with his own ability to socialize with new groups and authority figures.
Throughout the project CF developed his ability and confidence to communicate with peers and authority figures. This improved behaviour and self-esteem resulted in a change of behaviour outside of our session which culminated in a return to mainstream education.
“I wanted to attend the project because I wanted to play football and I had previously heard of the coaches delivering the session and heard it was a safe space.”
This young person has engaged incredibly well with the project, being a consistent attendee of sessions with a desire and attitude to gain as much as possible from the experience. CF has shown a gradual improvement in behaviour throughout the project and developed a number of coping mechanisms and skills. This improved behaviour and self-esteem resulted in a change of behaviour outside of our session in well which culminated in a return to mainstream education.
“ I had no friends and was in a PRU before coming to the sessions and now I have loads of friends and I’m back in school!”
KO, 16 year old girl
KO has school issues and constant detentions and exclusions. She wanted to attend the project to improve her football ability and socialize with her friends, she enjoys attending as she can relax and play football in a safe space with her friends. KO was having behavioural issues at school and was getting detentions quite frequently, which led to her being removed from school.
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Through her attendance at our project, she was able to talk through some of her issues with the coaches and she is being regularly advised on how she can regulate her behaviour and how she can harness her emotions and use it for more positive actions.
KO also participated in the Nightlife tournament alongside other young people at our girls' session every Wednesday.
From attending the project, KO’s behaviour and attitude have improved and she is now beginning to partake in her GCSE Mock and GCSE exams, something that was not projected for her before attending YAA Kicks.
KO engaged in the project positively which improved her attitude and behaviour, allowing her to sit her GCSE mock exams and her GCSE exams.
Sign up now
Times & Days
Our sessions run on Monday, Wednesday, Thursday and Friday at Westway Sports & Fitness Centre
Monday: 6-8pm
Wednesday (Girls session): 6-8pm
Thursday: 5-7pm
Friday: 6-8pm
Age groups:
Monday: Year 10-12
Wednesday: Year 7-11
Thursday: Year 6-7
Friday: Year 8-9
Allocated Pitches:
Pitch 1 - Monday, Wednesday, Thursday
Pitch 2 - Friday
Please note: The sign-up page will be reactivated as soon as sessions begin.
CONTACT
For the attention of the Kicks team please email:
youth.inclusion@chelseafc.com